Capgemini has unveiled the results of its research “Turning AI into concrete value: the successful implementers? Toolkit”, made up of almost 1,000 companies with a turnover of more than 500 million dollars and who are using artificial intelligence.
Capgemini’s new study , which gathers the views of business leaders from seven sectors in nine countries, reveals that four out of five companies (83%) have created new jobs – in the highest professional categories – thanks to the use of AI applications. Likewise, among the companies that have adopted AI solutions in general, 63% have not destroyed any job.
The report, entitled “Turning AI into concrete value: the successful implementers’ toolkit,”shows that organizations devise AI as a way to reduce the time that employees devote to routine and administrative tasks and allow them to focus on activities. The majority (71%) have proactively started learning programs or renewing professional skills to make the most of AI investments . Of the companies that have adopted AI applications widely, most consider that AI facilitates the performance of complex jobs (89%) and that intelligent machines will coexist with people within their organizations (88%).
In addition, more technological companies use AI to boost the efficiency of operations, increase sales, improve customer loyalty processes and generate information analysis . In fact, three quarters of companies have increased their sales by 10% since they started using this technology. The customer experience is a central objective of those companies that adopt AI: 73% believe it can raise customer satisfaction levels and 65%, which can reduce customer turnover.
However, the study also shows that many organizations have not yet been able to align their AI investments with business opportunities . Companies are prioritizing highly complex AI projects, rather than focusing on simpler solutions with the same benefits. Specifically, more than half (58%) goes into “necessary” IA implementations , which refers to high complexity and benefit projects such as customer service, while only 46% are introducing applications of AI “essential”, low complexity and high performance.If companies addressed both issues simultaneously, they could reap greater benefits.
The leading sectors
A large percentage of companies operating in the telecommunication (49% of the total), retail(41%) and financial (36% of the total) sectors lead the IA application in a generalized manner. At the tail are the automobile sector (26%) and industrial (20%).
There is also a strong contrast between regions. The India ranks first: more than half (58%) of the companies analyzed in this market AI tools used widely followed by Australia (49%). Spain(31%) is in seventh place among the nine countries analyzed, five percentage points below the average (36%), but ahead of the Netherlands (24%) and France (21%). , which occupy the last two positions.
As Ron Tolido, CIO of Capgemini’s Insights & Data states, “AI has unlimited potential that can transform all companies, regardless of industry. However, there is a strong contrast between those that are implanting it in a generalized way and reaping tangible benefits, and those that are in the test phase. ”
“It is also interesting to note that organizations are focusing most of their efforts on more complex AI projects, losing the opportunities offered by simpler projects that could lead to faster performance. Organizations should focus on low-complexity, high-benefit projects – especially those that are not using AI extensively – to leverage the benefits of this technology more quickly. “