Blink’s technology will provide Amazon with a comparative advantage in terms of costs and simplicity, in order to compete in the connected home space.

The startup Blink , which builds home security cameras as well as a new video call connected via Wi-Fi, has been acquired by Amazon . Blink, founded in Boston in 2014, emerged after a crowdfunding campaign that raised more than $ 1 million for its fully wireless home monitoring system.

Blink – not to be confused with the instant messaging and hotel reservation startups of the same name – has solid experience in building a wireless supervisory and security system for the connected home. Its main virtues are that it does not need any cable, the installation is simple and it works with replaceable batteries easy to find and change.

The Blink Doorbell video call , for example, works with two AA batteries that last around two years. And it’s cheaper – $ 99 – than Ring’s wireless ring, offering many similar features, such as motion detection, bidirectional audio, waterproofing and night vision, TechCrunch reports .

Amazon has already made inroads into the fields of connected home video cameras and even domotic products. This is the case of Cloud Cam and Amazon Key , which allow remote access to the home for people who deliver packages.

The corporción of Seattle is very interested in getting a solid position in the space of the connected home , after the success of products such as its intelligent loudspeaker Alexa. In order to compete with rivals such as Nest and Ring, Blink’s technology has much to offer consumers in terms of cost and convenience benefits.