AXA Launches Big Data Service to Prevent Risks

As part of its strategic objective to promote protection, the AXA Group has launched “Give Data Back”, a pioneering online platform that uses “big data” internal to thousands of claims to provide customers and non-customers tools to prevent water loss and theft in the home.

The AXA Group has launched a European initiative called “Give data back” , a pioneering online platform which uses internal “big data” from thousands of claims from seven European countries (Spain, France, Germany, Italy, Switzerland and Belgium) with the aim of offering customers and non-customers tools to prevent water losses and theft in the home within the strategic objective of promoting protection.

“Give data back” is a project “very ambitious with which we want to show the value of data to customers and non-customers, helping them to prevent the mishaps in their homes, in their second homes and, above all, with simple advice”, he points out. José María Plaza, Director of Customer Service and Operations of AXA Spain.

How does it work

The platform, developed by AXA Global P & C with the collaboration of the AXA Tech Lab of Lausanne (Switzerland) and which has worked dozens of people at European level in recent months, gives access to AXA damage data by water and theft by zone (by postal code or street) and respecting the rules regarding the confidentiality of the data. Thus, the user looking for a specific address can analyze in less than five seconds the typology of the losses, as well as their cost, not only in Spain but also in other locations in Europe. ·

Spain participates, along with France, Germany, Italy, Switzerland and Belgium, in a pioneering project in data management that offers information “alive” to the risk of being robbed or damaged by water in the home.


Prevention is undoubtedly one of the great assets of the platform, which offers advice on how to do maintenance or conservation, depending on the geographical area in which we have done the consultation. On the other hand, data are presented such as that water damages represent on average between 15 and 20% of personal water consumption per year or that thefts occur mainly between 9 and 17.00 in the afternoon with the objective of drawing attention to prevention measures.