The company has decided to cut from 800 to 600 dollars the cost of its virtual reality helmet, a measure that points to Facebook.
In the field of VR devices there are several leading players: HTC and its Vive , Oculus and Facebook, the Samsung Gear VR or the PlayStation VR. Menlo Park have a clear commitment to virtual reality. His own CEO, Mark Zuckerberg, has repeated it in public, explaining that it is a technology that is still to popularize and in which his company has deposited good part of his business hopes.
In line with this thought that virtual reality should still reach the general public, a few weeks ago Facebook decided to cut the price of its VR helmet, the Oculus Rift, and Oculus Touch controllers. This among rumors that he was preparing a cheaper and simpler device, which could lower the barrier to $ 200.
HTC has not remained indifferent before these changes in the market. The company has just announced a permanent reduction in the price of its Vive virtual reality helmet, which goes from costing 800 dollars to 600 . The price change has already entered into force, as collected by the Venture Beat media and can be checked on the company’s website.
HTC, however, has denied that the move is a direct response to measures Facebook, which lowered the price of its Oculus Rift to $ 400. The company explains that the decision is focused on reaching new users, facilitating access to these types of technologies and favoring an improvement in the adoption of virtual reality mechanisms among a wider audience.
The head of HTC Vive, Dan O’Brien, explains. “We really believe this is going to increase adoption among consumers, creating a healthier market for content creators and developers and creating a good foundation for our partners in terms of accessories and solutions,” he says.