The 140 characters are already history for users who write in any language other than Japanese, Korean and Chinese.
Twitter was decided a few weeks ago to test a duplicate character limit and the tests seem to have been successful. So much that the limit of 140 characters is already history.
The social network of the little blue bird, who first wanted to make sure that an extension of this limit would help the users without affecting the speed and shortness characteristic of its platform, has communicated that the objective has been achieved. And that, therefore, “we are implementing the change” officially, in all languages except Japanese, Korean and Chinese .
Now the twitterers can express themselves in a maximum of 180 characters . And, “as a result, your reading experience on the timeline should not change substantially,” they explain from Twitter.
“During the first days of the test many people tweeted the entire limit of 280 because it was new and new, but soon after the behavior was normalized,” says product manager Aliza Rosen. “We saw that when people needed to use more than 140 characters, they tweeted more easily and more frequently,” says Rosen. “But, more importantly, people tweeted below 140 most of the time and the brevity of Twitter remained.”
During the tests, only 5% of the tweets were written with more than 140 characters. And only 2% exceeded 190.
Twitter has observed that, in addition to avoiding frustration and helping to tweet more, the new limit serves to generate more activity for users. That is, to receive more “I like”, retweets and mentions, as well as more followers . And, finally, so that more time browsing on Twitter.