Worldwide, 26 million devices were marketed during the second quarter of the year. Xiaomi, Apple and Fitbit dominate this business, according to IDC
The sales data of the consultants confirm over and over again the health of the business around the wearables. IDC says that in the second quarter of the year 26.3 million devices were marketed , 10.3% more than in the same period last year. If you look more closely at the data, you discover that there are two divergent realities. And while basic devices (those that do not load third-party apps) fell almost 1%, Apple watches or those incorporating Android Wear advanced by 60.9% thanks to the demand of athletes and enthusiasts of fashion.
IDC confirms that the time is coming when consumers are starting to order more sophisticated devices . In this way, functionalities such as GPS or those that maintain control of vital signs are widespread. According to IDC, a year ago, only 25% of all wearables wore GPS, and now they are 41%. IDC recalls that more and more devices work with algorithms to provide users with information about their health , and companies like Apple or Fitbit are investing precisely to improve this tracking or even make diagnoses, which will help them to differentiate themselves from the low range .
By products, smart watches advanced above 10% in the quarter . Meanwhile, devices inserted into clothing or ears, which are still at an early stage of development, grew more than 100%. By manufacturers, Xiaomi remained a leader thanks to its ability to produce low-cost devices , such as bands or devices intended for children. In addition, China, which marketed 3.5 million devices, continues to innovate and recently took out the first pair of smart shoes under the Mijia brand. They followed, within walking distance, Apple and Fitbit, who were able to put on the market 3.4 million wearables each. Fitbit fell 40% from the previous year because it was, according to IDC, in a “moment of transition”. Garmin, who fell by 6%, and Fossil.