Strategy Analytics believes that during the fourth quarter Apple will be able to outperform Samsung as the top seller.

It’s practically here. The new version of Apple’s popular smartphone , the iPhone , will be unveiled at an event that the company Cupertino is scheduled for next Tuesday, September 12 . Or at least that’s what is expected .

Following the trend of recent years, logic indicates that Apple will not announce one but several phones.

The question, apart from what will be incorporated, is how the new models will influence Apple’s position in the smartphone market .

Strategy Analytics is already doing its job. According to their forecasts , “the strong demand for new iPhones Apple will again hold the position of largest seller ofsmartphone s in the fourth quarter of 2017″. Again because “Apple overtook Samsung as the number one smartphone seller during the fourth quarter of 2016,” the consultant recalls.

Of course, at that time Apple and Samsung “were very close”, practically at par, “in shipping volumes”.

If Strategy Analytics is right, the Cupertino firm “could extend the distance with Samsung” on this occasion, due both to the hardware-level innovations of the upcoming iPhone, known as the iPhone 8, “as to strong replacement sales of existing iPhone users. ” We’ll see.