Xiaomi begins its journey in Spain with a small catalog with very competitive prices that will be sold in the two official stores that will open in the coming weeks.

The Asian company has chosen Spain as the first destination for a major expansion in Western Europe. The manufacturer of smartphones and other devices sold more than 10 million phones in September of this year and one of its main selling points outside Asia is Spain. The economic prices of the brand added to the technology has led it to be the fourth manufacturer by sales in our country , despite the fact that Spanish consumers had to go to importers or third parties to bring the products.

A few weeks ago the company announced by twitter its landing in Spain and yesterday was held in Madrid the official presentation in which Wang Xiang , Senior Vice President and Donovan Sung , Director of Marketing and Product of Xiaomi Global presented the novelties with which Xiaomi reaches the Spanish market.

The Asian company brings a first catalog of products headed by the smartphone My A1 , its first phone with Android One , for the price of 229 euros . The Mi A1 will be accompanied by Mi Mix2 , My Electric Scooter, My Box, Action Cam and My Band 2 . These products can be purchased from this Wednesday, November 8 from 13:00 through the official website .

Xiaomi consumers will also have two official stores in the capital, in the shopping centers of La Vaguada and Xanadu , which will open their doors on November 11 . In addition, the products will be distributed in third-party stores such as MediaMarkt, Carrefour, Phone House and Amazon , starting on the 22nd of this month .

During the presentation the executives of Xiaomi were accompanied by Enrico Salvatori , SVP and President of Qualcomm in Europe . ” Qualcomm provides one of the most important technologies that powers Xiaomi’s current smartphones. If you take a look at most of the phones we have launched in recent years, many of them use the Snapdragon processor from Qualcomm “says Donovan Sung , for ITespresso in the video interview that you can see below.