The Chinese manufacturer sold 3.7 million wearables in the second quarter of 2017, 17.1% of the total, above Fitbit and Apple.
The good behavior of the Chinese manufacturer Xiaomi in the market of wearable devices has led him to finally surpass the US benchmark Fitbit in sales and rise to the top of the global ranking.
The latest Strategy Analytics report reveals that Xiaomi surpassed Apple and Fitbit in the second quarter of 2017 to become the most wearable manufacturer in the world, with 3.7 million units in this period, 17.1% total.
The former leader Fitbit recorded 3.4 million shipments (a 15.7% market share) during the second quarter, with Apple in third place with 2.8 million units sold (13%). The rest of the manufacturers sold together 11.7 million units, 54% of the 21.7 million wearables sold in the world between April and June, reports TechCrunch .
Although Xiaomi is now the world’s leading manufacturer of wearables, the fact is that Apple recorded a further growth of market share: it rose from 9% in the second quarter of 2016 to 13% this year, while Xiaomi grew from 15% to 17.1%. Fitbit, on the other hand, saw sales fall 40% year-on-year, from 28.5% market share a year ago to 15.7% in the last quarter.
Both Xiaomi and Apple have given a different approach to these devices. The Chinese brand has a wide range of products that have heart rate monitors and alerts, all with a competitive price. Apple’s smartwatch, priced close to $ 300, has a more premium approach offering a more complete set of features. Chinese and Americans are a benchmark at both ends of the market, while Fitbit’s position is less clear and therefore less secure.